First, they came for the creatives, and I did not speak out, because I was not a creative… I’m sure you know the rest, yes, it’s that all too often dismissed poem by Pastor Martin Niemöller, my go-to metaphor when I can’t think of anything better to say myself.

Come on, who would be so stupid to trudge on up to the humane killer like so many sheep to the slaughterer, oblivious to the crack of the bolt as we sing la, la, la to ourselves to drown out the noise, blinkered by blind hope and pointless optimism.

You can hide behind the sofa of your life and pretend the Cyberman can’t get you there, kid yourself that you’ll be alright, but this is not Dr Who, and the Cybermen walk amongst us in the guise of AI, and because they’ve not just tapped you on the shoulder yet, it doesn’t mean they won’t.

You see, our world is driven by a simple mantra: the law of supply and demand, control one and you dictate the other. Not quite the free-market capitalist economy Milton Friedman had in mind, for AI had the ability to cut supply off at the knees.

Have you ever seen the footage of 900 mousetraps that were set up to visualise a chain reaction? One small ping pong ball unleashing chaos? AI is the ball, and our jobs are the disaster.

Did you know that AI was already disrupting the wedding photography model, blasting its way through the market? As AI hoovers up head and pack shots, those photographers for whom this was the bread and butter work of their professional lives are forced to look for other work.

Supply and demand, remember that. As those photographers move into a market that is already almost untenable, they drive the already precarious rates down. As always, the market knows best. But Friedman was never a photographer, and wipe that smile off your face, call centres are next.

And that is exactly the point, while the current cull of the creatives might make you smirk, or even worse, you don’t care, as you’re not even aware it’s happening. Not a creative, head buried in the sand, saying softly to yourself I’ll be alright.

Supply and demand, supply and fucking demand, the irony is that the people dismantling the free market in the most aggressive way possible are the ones wrapping themselves in capitalist ideology to do so.

It does affect you. While I may be seen as yesterday’s model, bitterly acknowledging that when my time comes, I’m not going to get another job, but my younger creative brothers-in-arms will not be so accepting.

As this creative talent pool dries up, they will simply hop over into your pond. Now, not all my creative siblings will be good enough to make it as plumbers, electricians, nurses and care workers. But enough will.

As needs must, they must, and will make the move. More frogs in an already crowded pool. More supply for that already unbalanced model. More to be squashed as they try to cross the road as AI plays Frogger with our lives.

Thus, Niemöller no longer sounds like a cliché but a call to arms, for aware of it or not, they have already started coming for you, the only question is who left will speak up.